Jammu, 25 August 2026 — Jammu Motor Vehicles LLP, the authorized dealer of Mahindra & Mahindra, unveiled the BE 6 SPORTEQ, a cutting-edge electric SUV, today at B C Road, Rehari, Jammu. This launch event featured special guest Sh Arvind Gupta Ji, Hon’ble Member of the Legislative Assembly of UT of Jammu & Kashmir, alongside other dignitaries, marking a significant occasion for the automotive industry in the region.
The BE 6 SPORTEQ is an advancement of Mahindra’s renowned electric SUV line, incorporating sportiness with technological prowess. The range includes additional variants like the Launch Edition and the performance-oriented Formula E Freedom Edition, expanding the BE series family.
Key highlights of the BE 6 SPORTEQ include the introduction of Battery as a Service (BaaS) starting at ₹ 11.45 Lakh, significantly easing the financial burden of electric vehicle operation at ₹ 3.75 per km. This innovative approach appeals to both new and existing customers looking to transition to electric mobility.
Another major feature is the futuristic digital cockpit equipped with three screens and six TEQ Suites, enhancing the driving experience with MAHINDRA’s proprietary AI architecture. These TEQ Suites, particularly TEQ_Talk powered by Google Gemini, provide intuitive and seamless connectivity for drivers.
Mr Vineet Aggarwal, Managing Partner of Jammu Motor Vehicles LLP, emphasized the BE 6’s popularity since its initial launch in November 2024. He stated, “It has created an emotional connection with customers, offering a vibrant range of 12 color options, including new offerings like Rosso Impulso and Graphite Storm.”
The new SPORTEQ series promises to retain the core strengths of the BE 6 eSUV while integrating superior technology. Existing owners of the BE 6 will benefit from over-the-air software updates commencing in January 2027, ensuring their vehicles remain up-to-date with the latest features.
The BE 6 SPORTEQ variants feature impressive specifications, with the Freedom Edition offering rapid acceleration from 0-100 km/h in just 6.44 seconds. The performance-focused design showcases Mahindra’s commitment to delivering engaging driving experiences.
Details on the variant-wise pricing include:
- **ONE:** Starting at ₹ 11.45 Lakh
- **TWO:** Priced at ₹ 12.95 Lakh
- **THREE:** Ranges from ₹ 21.95 Lakh
- **FOUR:** Starting at ₹ 26.95 Lakh
Mr Aggarwal assured that Jammu Motor Mahindra offers a comprehensive range of Mahindra vehicles across multiple locations in Jammu province, providing services including in-house financing and used car exchanges.
He also noted the dealership’s presence in the commercial vehicles segment and its commitment to electric vehicles and innovative mobility solutions. The BE 6 SPORTEQ’s advanced features like the Digital Cockpit enhance the vehicle’s appeal and align with global standards in automotive excellence.
Sh Arvind Gupta Ji lauded the BE 6 SPORTEQ as a beacon of hope for sustainable mobility. “This vehicle combines innovation and commitment to a cleaner environment,” he remarked, recognizing the significant impact such advancements can have on the region. He commended Mahindra for demonstrating Indian engineering capabilities on a global scale.
Concluding the event, Mr Nitin Aggarwal expressed gratitude towards all attendees for their support and assured that Jammu Motor Mahindra remains dedicated to providing exceptional services.
With a robust reputation for quality and service, Jammu Motor Mahindra positions itself as a leader in the electric vehicle sector, promoting a sustainable and innovative approach to individual and commercial transportation needs in Jammu & Kashmir.
